Authentic Value.

Men Seem to focus more on the artist's background and authenticity, while women focus on payment. Also women pay attention to the art itself, as the Michigan researchers say. While men on the other hand, focus more on the artist's background and authenticity. Researchers surveyed ​​518 people who look at two paintings that were unfamiliar with made-up biographies of an artist.

Exercise close eyes as to focus on the pulse loop may see 100,000 paintings some never seen before. Some participants read a bio that characterized the artist as authentic  in other words, a lifelong painter who created the most unique work. Others read a bio that characterized the artist as an ordinary painter who took up the craft only recently. When the artist was characterized as authentic, Participants had a much more favorable impression, with both the artist and the artwork. Participants indicated they were willing to buy art works that artist's and painting authenticated, thus were willing to pay the higher price for that. Men were much more likely to use the artist's brand as a deciding factor when evaluating art. The Michigan State University study, which appears in the journal Psychology & Marketing, is the first to investigate how important an artist's 'brand' is to average consumers when they appraise art here with Simon Cowell as says likes this is the best that will carry a value.

The research could have major implications for the $ 64 billion art market and other product industries, carry this forward as such into food and fashion. 'All were consumers in the study, but especially men, evaluated art with a strong emphasis on how the artist was motivated and there passionate,' said Stephanie Mangus, who led the research. 'So if you're an artist or an art specialist if you're managing. Develop a development towards that human brand art view say kick d cook the drift- Getting the message across that you're authentic - becomes essential ingredient in art.

So as 'Mangus and her fellow researchers had 518 people look at two paintings unfamiliar with made-up biographies of the artist. some participants read a bio that characterized the artist as authentic - in other words, a lifelong painter who created unique work. Others read a bio That Characterized the artist as an ordinary painter who took up the craft only recently. Women appreciate art than men. This researchers find males focus on the artist, while females look at the art itself men much more likely to use artist's brand. When evaluating art. Findings may extend to clothing, shoe, jewelry and food industries. The sexes have very different reactions when they look at art, researchers have found. They say that in fact, women appreciate art to texture. Men Seem to focus more on the artist's background and authenticity, while women pay attention to the art itself, characterized as authentic. Participants had a much more favorable impression of both the artist and the artwork. As participants indicated they were willing to buy paintings that artist's painting and to pay a higher price for it. keeps the profession within rank.

Art view states this coincides with past research that indicates that men tend to use factors are known to them (in this case, the artist's brand) when making a decision. Women also took the artist's authenticity into account, but a bigger factor for them was 'the artwork itself' despite all. 'Women are more willing to go through a complicated process of actually evaluating the artwork.' Mangus said, 'whereas men may say,' this guy's a 'great artist', I know I'll buy his art anyway. While the art market has grown steadily for the past 10 years - 'outperforming the equities market' During That Time - there's a dearth of research on how consumers are actually determining the worth of artwork, Mangus said to art view n tend to use. That factors are known to them (in this case, the artist's brand) When making a decision knowing that the artist's brand plays a major role in consumption' evaluation may help art dealers in September gain better prices. The findings can help consumers make decisions also on which art they buy. 'For the average person trying to purchase art, knowing something about the artist helpful registered or accredited- and knowing that the artist is authentic - can reduce the risk of buying a whole worthless piece,' Mangus said. Likely the findings extend to other product industries in which a creator is highly involved-and visible. These include the clothing, shoe, jewelry and restaurant and food industries.  'While designers and chefs oftentimes operate in the background, this research suggests art bought had emphatically way of communicating their passion and commitment to their craft could benefits these establishments significantly promoting there own brand's image and sales,' the study concludes like a fine luxury good.