X Ray Clothing.

Advertising agency Butter put together an X-ray-rated 2010 calendar to promote Eizo's high-precision displays for medical imaging. Butter's blurb notes that pinups are more often found in auto garages than medical offices. "Eizo breaks this taboo," Butter boasts. "This pinup calendar shows absolutely every detail."

The promotion made a splash on the Coloribus ad archive this month, and since then, the pinup pics have spread across the Internet like a centerfold. Bad Astronomy's Phil Plait discusses in depth At Art Club View Its the hottest thing since oil paint well I have to say that. Clothing models body art and x ray photos like trains cars and aeroplanes. So at an airport just ask for your photo it just might be quite the thing.